How about a unprecedented multi-million dollar packaged promotion of central Indiana to Super Bowl Sponsors, Corporate fans, and International media to come back for the Indy 500, Indy Jazz Festival, major Art Museum Showings, Summer Golf Packages, Wine Tours, State Fair, Indianapolis Zoo, State Parks, Circle City Classic, Final Four, Pacers Games, Indy Ice, Indianapolis Indians, etc….

Spend millions of dollars of the corporate donations and non profit in kind donations for this event on giving ALL 70,000+ Super Bowl ticket holders and international media FREE promotional tickets to all of these packaged events for future dates within the next 12 months in an effort to have repeat tourist business.

Giving one “Central Indiana Cultural Sampler Ticket” would give the big spenders a reason to come back to Indiana with their paying family and friends. The word of mouth marketing would be exponentially powerful combined with the international media exposure.

“Central Indiana Cultural Sampler Ticket” could be an extension of the White River State Park Pass
http://www.in.gov/whiteriver/about/parkpass.html

Here is my suggestion on how a wellness program could work. This is tailored primarily to businesses, but could easily be implemented in schools too. It starts with a wellness assessment which includes a paper form/survey, blood pressure tests, stress profile, dietary questions, etc. It measures the physical, psychological, and nutritional sides of people’s lives. From that point you would:
1. Get a number ranking that determines your individual program.
2. Twice per year a physician checks out your employees.
3. Program- monthly coaching on site, email updates and newsletters on trends/innovations, discounted one-on-one sessions, online support for meal planning, exercise, etc. It also could offer health club memberships and on-site studio programs like karate for a flat fee.

Problems- lack of incentive for employers to offer this to employees. No support from insurance companies or the government. Insurance companies may offer discounts on rates but you have to use their “wellness plan,” which isn’t as beneficial and is presented at a higher premium. We need to make this a priority and attractive offering for businesses to give to employees along with their medical, dental, and other benefits.

Other table ideas: Our table discussed ways in which the Super Bowl Village could be unique, alluring for the NFL, and exhilarating for fans. Here are some of the highlights:

1. Create a Vegas style atmosphere with covered streets and LED lightning. The idea being to create an “indoor,” feel for festivities while illuminating Indianapolis from above.
2. Have individual streets in the village be focused on different themes. One street could to dedicated to celebrating all 32 NFL teams with representatives, information, history, local cuisines, etc. Another street focused on the NFL and football itself. While another would celebrate Indiana.
3. The NFL has another initiative: the global expansion of the game. Perhaps invite key members from London. Mexico, etc to take a part in the festivities.
4. The Super Bowl Village and weekend should be catered to the kids and adults. Have a circus at Conseco, turn Victory Field into a winter snow park (sledding down the outfield), and having skating rinks are just a few of the ways to include the kids.