The purpose of the Host Committee, as defined by the NFL, is to centralize the planning and execution of the 2012 Super Bowl through one entity to ensure coordination of all efforts and community resources. An effective Host Committee will serve as an extension to the National Football League in the local community, as the city's ambassador to incoming Super Bowl fans, guests, and corporations, and as a manager of local resources such as city services, event venues, accommodations, and thousands of volunteers.
As of July, 2012, there are 12 staff members on the 2012 Super Bowl Host Committee.
Allison Melangton - President and CEO
Allison Melangton has been the President and CEO of the 2012 Indianapolis Super Bowl Host Committee since October of 2008. She brings over 25 years of National and International experience in sports and events management to this prestigious event.
Allison moved to Indianapolis in 1983 when the City of Indianapolis was in the beginning stages of implementing a sport tourism strategy and relocating national sports organizations to Indianapolis. USA Gymnastics moved from Texas to Indianapolis giving Allison the opportunity to leave Colorado and become a Hoosier. For 12 years she worked with USA Gymnastics directing 100 national and international events.
Following her tenure at the USA Gymnastics, Allison shared her knowledge and expertise with the Indiana Sports Corporation as Senior Vice President of Events. While at the Sports Corporation she bid on, planned, and directed numerous events including; Olympic Trials, World Championships, Women’s NCAA Division I Basketball Championships, Big Ten Tournaments and administered both Indianapolis Super Bowl bids for 2011 and 2012.
Allison has worked at 7 Olympic Games as an Associate Producer of the Gymnastics Competition and won 4 Emmy Awards for her work.
Allison is a native of Auburn, Maine and a graduate of Colorado State University. She has been an Indiana resident for over 25 years.
Andy Arnold, Director of Event Operations
With event operations, Andy will work directly as the liaison between the Super Bowl’s operations plan and Lucas Oil representatives. He will also manage the space immediately surrounding the stadium, working closely with the NFL on transportation, security and traffic planning. Andy’s most recent position as event manager at the Indiana Convention Center (ICC) and Lucas Oil Stadium (LOS) provides a natural fit to this new position. While at ICC/LOS (and formerly the RCA Dome), he also worked with stadium events and security. Andy received his bachelor’s degree in sports management from the University of Dayton. He lives in Avon with his wife and daughter.
Susan Baughman, Senior Vice President of Hospitality Services and Events
On assignment from Indiana Sports Corporation where she is senior vice president of event management, Susan joins the Host Committee to direct and manage hospitality services and events. Her primary focus will be the design, production and implementation of the Super Bowl Village. At ISC, Susan manages the partnership with the NCAA where she most recently served as executive director of the 2010 Men’s Final Four. She has also managed six international and world championship events including 2005 Solheim Cup, 2004 World Swimming Championships, and 2002 World Basketball Championships. Susan received her bachelor’s degree in journalism and sociology from Indiana University-Bloomington.
Dianna Boyce - Director of Communications
As Director of Communications, Dianna will develop and execute the Committee’s communication plan which includes providing regular updates to key publics, planning and managing the media center operations and implementing media strategies that include traditional and social media channels.
As a long-time Indiana Sports Corporation volunteer, she most recently managed media relations and communications for Lumina Foundation for Education. In 1999, her family relocated to Nevada where she administered employee communications at a gas utility company. Before relocating, she served in several positions with Indianapolis Mayor Stephen Goldsmith’s administration as well as in human resources at Methodist Hospital of Indiana.
She has been involved with events in Indianapolis ranging from the bid process for the 2012 Super Bowl to multiple NCAA Men’s and Women’s Final Fours, the local organizing committee for the Big Ten Basketball Tournaments, and serving as a site representative for the NIT.
Dianna earned her bachelor of arts from DePauw University and her MBA from Indiana University. She currently resides in Zionsville with her husband and two daughters.
Sheila Bradley, Director of Volunteer Services
Sheila, on assignment from the Indiana Sports Corporation where she is director of volunteer services, will serve the Host Committee in a similar capacity. She will coordinate all logistics of the volunteer registration system, assignments and volunteer communication. She has also worked as the marketing project manager for the 2001 World Police & Fire Games and the office manager for the 2002 FIBA World Basketball Championship. She earned her bachelor of arts from IUPUI and currently resides in Fishers with her husband and two sons.
Brad Carlson-Vice President of Marketing
Brad Carlson brings more than two decades of sports marketing and sales experience to the position of Vice President of Marketing for the 2012 Indianapolis Super Bowl Host Committee. In this role, he is responsible for Marketing activities for the Host Committee including Corporate, Public and Media Relations, Advertising, Promotions, and Brand Management.
Brad served for the last six years as Vice-President of Business Development for Sport Graphics, helping grow the Indianapolis-based company into a national leader providing signage, creative and printing services to amateur and professional sports clients. Prior to his tenure at Sport Graphics, he was Vice-President of Marketing for the Indiana Sports Corporation for more than 15 years. During this time he led marketing, advertising and promotional activities for numerous national and international sporting events hosted in Indianapolis.
A native and fan of Indianapolis, Brad is an Indiana University graduate, is married and has three children.
April Keaton, Manager of Office Administration
April supports Tony Mason, Senior Vice President, and is responsible for various aspects of administration including volunteer committee management, technology, vendor procurement, office operations and assistance. April brings to this position 13 years of administrative and managerial experience in the legal, consumer retail products, and financial services industries. April is an alumna of Kalamazoo College where she majored in economics and International Studies. She also earned an MBA from Indiana University’s Kelley School of Business.
Tony Mason - Senior Vice President
As Senior Vice President of the 2012 Indianapolis Super Bowl Host Committee, Tony will be responsible for providing administrative oversight and staff support for the Near Eastside Legacy Project, general administration and operations, and various community outreach efforts including the NFL's Emerging Business Program. Tony Mason has 20 years of experience in sports and special events management and youth sports program administration. He previously served as an administrator with the National Collegiate Athletic Association (NCAA), the Amateur Athletic Association of USA (AAU), Indiana Black Expo Incorporated, Wichita State University, and Miami (OH) University. Prior to joining the 2012 Indianapolis Super Bowl Host Committee, Tony served as the Executive Director of the Circle City Classic for eight years building upon the Classic's tradition of staging one of our nation's top, Black college football events with guidance and support from the Circle City Classic's Executive Committee, Organizing Committee, staff, and over 500 volunteers. Tony has received several awards including the Indianapolis Business Journal's "Forty under 40 - Indy's Bright Young Gems" Award, The Center for Leadership Development's Achievement in Business Award, and the Black Coaches and Administrators' Images of Excellence Award. Tony earned his bachelor and master degrees from Miami (OH) University and currently resides in Indianapolis with his wife and children.
Mel Raines-Vice President, Event Operations
As Vice President, Event Operations for the 2012 Indianapolis Super Bowl Host Committee, Mel Raines is responsible for facilitating transportation and parking; stadium operations; hotel operations; safety and security; equipment, logistics and warehousing; directional signage; and the Clean Zone.
Mel has more than 15 years of event management, political, corporate, public affairs, and legislative experience. Prior to joining the Indianapolis Host Committee, she was the vice president of the Committee on Arrangements for the 2008 Republican National Convention. As chief operating officer, Ms. Raines played a critical role in organizing, managing and producing the Republican Party's 39th quadrennial convention. The Associated Press called the convention “a model of efficiency and organization.” Raines previously held positions at the 1996, 2000 and 2004 Republican National Conventions, the Republican National Committee (RNC), and in the office of United States Senator Daniel Coats (R-IN).
Before joining the 2008 Republican National Convention, Ms. Raines served as Assistant to Vice President Dick Cheney for Political Affairs, directing all the Vice President’s political and domestic outreach activities. From 2000–2006, Ms. Raines held several leadership positions at Altria Group, Inc.’s New York and Washington, D.C. offices, including Director of Government Affairs Outreach and Communications.
A native of South Bend, IN, Mel received her bachelor's degree in telecommunications from Indiana University-Bloomington and is a member of Phi Beta Kappa.
Lisa Talley - Executive Assistant
Lisa joined the Super Bowl Host Committee in January of 2009 and has brought with her nearly 20 years of customer service and administrative experience. She currently handles the majority of the scheduling and organizational duties for the Host Committee among a myriad of other responsibilities. Lisa was born in Chicago, Illinois but was raised right here in Indiana. After a brief stint in Florida she moved back Indiana and was immediately sought out by President and CEO of the Super Bowl Host Committee Allison Melangton to become the second member of the team that will organize the 2012 Super Bowl in Indianapolis.
Susie Townsend, Vice President of Guest Welcome and Volunteer Services
Susie joins the Host Committee on assignment from the Indianapolis Convention & Visitors Association. She brings experience from ICVA where she serves as the vice president of convention services. She will manage all guest services including coordination with the hotel and restaurant industries. Susie has extensive community involvement including serving on the management committee for the Big Ten Men’s and Women’s Basketball Tournaments and the NCAA Men’s and Women’s Final Four Local Organizing Committees. She graduated from the Kelly School of Business at Indiana University with a degree in marketing and has one son and one daughter.
Marshawn Wolley, Director of Emerging Business/Community Outreach
Marshawn works with the NFL and the Host Committee to implement and manage the NFL’s Emerging Business program which provides opportunities for minority- and women-owned businesses to participate in the Super Bowl procurement process. He will also manage outreach efforts for educational, community and youth initiatives. He most recently served as the minority and women business enterprise project coordinator for Nubian Construction Group and worked on the Indiana Convention Center expansion. He earned his master’s degree from IUPUI in public financial management and policy analysis and is currently pursuing his MBA at Indiana University’s Kelley School of Business. He earned his undergraduate degree from Indiana University – Bloomington.

